Film Director


UBER welcoming Saudi Women
documentary, brand content, 1 minutes 30 seconds


Uber worked with creators across 12 cities – Tokyo, Washington DC, Taipei, Melbourne, São Paulo, Mexico City, Johannesburg, Amman, Cairo, Mumbai, Paris and London – who would film women Uber drivers sharing their own welcoming and congratulatory messages.

The entire project took just 5 weeks from first brief through to delivery, providing Uber with a memorable and emotive hero video and 142 cut downs adapted for social media.

The results

  • 18.8m total reach, including 2.9m via earned media
  • VTR +12% above target
  • 92% positive sentiment
  • Emoji analysis = 63% ❤️ on Facebook