UBER welcoming Saudi Women
documentary, brand content, 1 minutes 30 seconds
credits
Uber worked with creators across 12 cities – Tokyo, Washington DC, Taipei, Melbourne, São Paulo, Mexico City, Johannesburg, Amman, Cairo, Mumbai, Paris and London – who would film women Uber drivers sharing their own welcoming and congratulatory messages.
The entire project took just 5 weeks from first brief through to delivery, providing Uber with a memorable and emotive hero video and 142 cut downs adapted for social media.
The entire project took just 5 weeks from first brief through to delivery, providing Uber with a memorable and emotive hero video and 142 cut downs adapted for social media.
The results
- 18.8m total reach, including 2.9m via earned media
- VTR +12% above target
- 92% positive sentiment
- Emoji analysis = 63% ❤️ on Facebook